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Everything we know about Amazon Prime Day 2025
Amazon has officially announced that Prime Day 2025 will return this July, offering Prime members exclusive access to some of the best deals of the summer. While the exact dates are yet to be confirmed, the event is expected to span two days, similar to previous years. Prime Day is an annual sale that provides deep discounts across various categories on Amazon, from electronics to home goods, beauty products and more. It’s an excellent opportunity for shoppers to get a head start on back-to-school shopping and enjoy fast, free delivery with their Prime membership.
Last year’s Prime Day event saw record-breaking sales, with independent sellers — most of which are small and medium-sized businesses — selling more than 200 million items during the two-day event. Amazon also delivered more than 9 billion items the same day or next day with fast, free delivery to Prime members globally. Prime members saved nearly $95 billion on shipping, with U.S. members alone saving an average of over $500 — about four times the cost of an annual membership.
In this article: Echo Show 8 with TP-Link Tapo Smart Color Bulb, Apple AirTag 4 Pack and DEWALT 20V MAX Cordless Drill and Impact Driver
Learn about what to expect for this year’s Prime Day — including how to sign up for a Prime membership so you can be ready to take advantage of deals when the annual sales event arrives. Then, see the products you can expect to be discounted when this year’s Prime Day arrives.
How to sign up for a Prime membership
To participate in Prime Day, you’ll need an active Amazon Prime membership. If you’re not already a member, you can sign up on a mobile or desktop device.
On mobile:
- Go to amazon.com/prime
- Sign up for an Amazon account. If you already have one, skip to Step 5.
- Select “Create Account”
- Enter your information and select “Continue”
- Tap on the three-line menu button on the bottom right of the screen and select “Try Prime”
- Select “Prime Free Trial” and follow the instructions to choose your membership and confirm your billing and shipping information
On desktop:
- Go to amazon.com/prime to sign up for an Amazon account
- Hover over the “Hello, sign in. Accounts & lists” button on the top right of the screen. Select “Start Here.”
- Enter your information and select “Continue”
- After signing up, once again hover over the “Hello [your name]” button. Select the “Prime membership” button from the drop-down menu.
- Follow the prompts to choose your Prime membership and enter your payment information
- Confirm your billing and shipping address
In the U.S., a Prime membership is $14.99 per month, or $139 per year if you pay annually. College students and qualifying government assistance recipients can receive discounted plans.
What to expect from Prime Day 2025
Prime Day 2025 will return to the U.S., U.K., Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey and the United Arab Emirates.
Last year’s Prime Day saw record-breaking sales, with deals on brands like Sol de Janeiro, Apple, Dyson, Ring and more.
Best bets for deep discounts on Prime Day
Echo Show 8 with TP-Link Tapo Smart Color Bulb
The Echo Show 8 combines an 8-inch HD screen with Alexa voice control, so you can make video calls, stream content and manage smart home devices. This bundle includes a TP-Link Tapo Smart Color Bulb that offers customizable lighting with thousands of colors and adjustable brightness, all controllable via voice commands or the Tapo app.
With AirTags, never lose your keys, bag or wallet again. Using the Find My network, you can track your items’ location, and the built-in speaker allows you to play a sound to help find them nearby. Each AirTag is powered by a replaceable battery and Bluetooth.
DEWALT 20V MAX Cordless Drill and Impact Driver
This DEWALT combo kit includes a 20V MAX cordless drill and an impact driver, both designed for high performance and durability. The drill has two speeds, and the impact driver delivers high torque for fastening applications. Both tools come with two batteries and a charger.
JBL Flip 6 – Portable Bluetooth Speaker
This portable Bluetooth speaker delivers powerful sound with deep bass, plus it’s waterproof and can pair with other compatible speakers for parties and gatherings (with up to 12 hours of play time on a single charge).
The viral Ninja CREAMi allows you to create frozen treats at home — with seven one-touch programs, it can make ice cream, gelato, sorbet, milkshakes and more. It comes with a pint container with a lid for convenient storage, and is easy to clean with dishwasher-safe parts.
Medicube’s Collagen Jelly Cream is designed to boost skin hydration and elasticity with niacinamide and freeze-dried hydrolyzed collagen, improving the skin’s barrier and providing a lifted appearance.
grace & stella Award Winning Under Eye Mask
Address dark circles, puffiness and wrinkles around the eyes with these vegan gel eye patches that provide a soothing, cooling effect.
Apple AirPods (2nd Generation)
If you have an Apple device such as an iPad or an iPhone, the AirPods (2nd Gen) are among the best earphones you can pair with it, thanks to the advanced H1 chip. These earphones provide rich sound, crystal-clear audio quality during phone calls and hands-free access to Siri. Syncing them with Apple devices is a piece of cake due to the easy one-touch setup, and the battery life can last up to 24 hours with the charging case.
Vizio 40-Inch D-Series Full HD 1080p Smart TV
You’d be hard-pressed to find a better TV than this Vizio model for under $200. Its crisp full HD screen reproduces vivid colors and rich details for a lifelike picture, and its V-Gaming Engine automatically optimizes picture mode, providing low input lag and fast refresh rates for smooth gaming. The SmartCast interface is intuitive and user-friendly and offers access to plenty of streaming apps.
Apple Watch SE GPS 40mm (2nd Gen)
Apple iPhone owners looking into getting a smartwatch won’t be disappointed with the Apple Watch SE. It’s the most affordable Apple Watch, but it doesn’t skimp on features. You can text or call right from the watch when it’s synced to your iPhone, and there are various preset workout modes that track your progress. Plus, its waterproof design makes it suitable for swimming, and you can track your sleeping patterns.
An air fryer offers a healthier way to make delicious foods, such as chicken wings, french fries and pizza. It has a 4-quart ceramic-coated nonstick basket and crisper plate that can fit up to 2 pounds of french fries and offers four cooking modes: fry, roast, reheat and dehydrate. It’s easy to clean, and it includes a bonus recipe booklet to help you get started.
Apple 2024 MacBook Air 15-inch Laptop with M3 chip
The 2024 MacBook Air is new and improved with an advanced M3 chip that delivers blazing-fast performance. It has a 15.3-inch Liquid Retina display, 8 GB of RAM and 256 GB of local storage space. The battery life is fantastic, offering up to 18 hours with moderate usage, and the 1080p full HD FaceTime camera is terrific for video and conference calls.
Eufy by Anker, HomeVac H11 Cordless Handheld Vacuum Cleaner
Cleaning cluttered areas and spaces like car interiors can be a hassle, but this cordless handheld vacuum will help you get the job done in no time. It’s lightweight, weighing just 1.2 pounds, and packs 500Pa of suction power. The two-in-one crevice tool makes it easy to clean between the cracks of your couches and underneath furniture.
Keurig K-Mini Single-Serve Coffee Maker
This coffee maker’s sleek design makes it perfect for single-person households or kitchens with limited countertop space. It can brew coffee cups between 6 and 12 ounces with K-cup pods, and the removable drip tray accommodates travel mugs up to 7 inches tall. Plus, it has a cord storage compartment for convenient transportation.
Revlon One-Step Volumizer Plus 2.0 Hair Dryer and Hot Air Brush
Achieving your dream hairstyle can be challenging and often requires a trip to the salon. However, with this dryer and brush combo tool, you can get the hairstyles you want in a matter of minutes. It’s suitable for all hair types and lengths, and you can get fantastic volume, shine and a smooth finish. Plus, you can effortlessly create curls and waves.
Neutrogena Invisible Daily Defense Face Sunscreen + Hydrating Serum
There’s nothing like summertime to de-stress and have fun with family and friends. However, the sun, although welcoming in small doses, can wreak havoc on your skin. This SPF 60 sunscreen contains a hydrating serum and is loaded with antioxidants to make your skin glow.
Other bestsellers we’re hoping to see deals on for Prime Day 2025
- Apple AirTags 4-Pack
- Acer Aspire 3 Laptop
- Casper Essential Pillow
- BlueAir Air Purifier
- Shark VM252 VacMop Pro Cordless Hard Floor Vacuum Mop
- All-Clad D3 3-Ply Stainless Steel Cookware Set
- Cosori 6-Quart Electric Pressure Cooker
- Mighty Patch Micropoint for Blemishes
Prices listed reflect time and date of publication and are subject to change.
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